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Summary: A core characteristic of successful financial advisors is their never-ending commitment to their clients. Clients are the lifeblood of a thriving practice, so it’s only natural for us to devote most of our time to helping them achieve their financial goals. Yet this single-minded focus can be an Achilles heel that keeps us from another crucial activity: personal branding.
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Summary: Over the past century in the U.S. and much of the western world we have witnessed the rise of the "Culture of Personality" where we focus on how others perceive us. The extroverted ideals of charisma, salesmanship and an outgoing nature are celebrated as key traits of leadership, and introverts are...well, encouraged to be more like extroverts. Yet a growing base of research suggests that the extroverted ideal may not be all it's cracked up to be.
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Summary: I am fascinated by the disconnect between what advisors say to persuade prospects to become clients and what data indicate would actually work. The truth is that most of us need to radically change our approach to prospect meetings.
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Summary: Financial advisors who transition from a commission-only business to a fee-based model are often stymied about how to explain their new fees without sending existing clients packing.
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Summary: The “key” to great client service is great client service people. I know this probably sounds obvious, but you’d be surprised at how many owner-advisors just don’t seem to get it. The reality is that no matter how great an advisor they are, the majority of every client’s contact with their firm will not be with them as the firm gets bigger: it will be with their employees. If those employees create a bad impression—are brash on the phone, are argumentative, don’t follow up, etc.—that’s how that client will see your firm.
