Manage Your Practice

Don't guess, grade your own social media performance with analytics

Scott Kleinberg | InvestmentNews, June 2017

Summary: Sharing social media content is the easy part. When you think about it, anyone can type 140 characters and hit the tweet button, or post a status update on LinkedIn and Facebook. But what happens next? How do you find out if what you shared resonated with anyone beyond you and your dog? (No offense, cat people, but cats are usually pretty indifferent to everything.)