 Your first goal is to focus on the internal metrics that measure your individual business’ success. Once you establish those, your next goal is to beat them..”Robert Sofia, Snappy Kraken |
The Marketing Metrics That Really Matter for Advisors
Robert Sofia | ThinkAdvisor, September 2017
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Summary: Good data helps you build trust and credibility. It empowers you to convert leads to prospects, and prospects to happy clients. Bad data, on the other hand, does nothing but inflate your ego at best. At worst, it can blind you to pitfalls that have the potential to undermine your business’ success.
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