 Social media success — or failure, for that matter — doesn't happen overnight. You can't come to a concrete conclusion without sticking with it for several months. Keep an eye on what you're doing and adjust accordingly."Social Media Adviser |
Don't guess, grade your own social media performance with analytics
Scott Kleinberg | InvestmentNews, June 2017
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Summary: Sharing social media content is the easy part. When you think about it, anyone can type 140 characters and hit the tweet button, or post a status update on LinkedIn and Facebook. But what happens next? How do you find out if what you shared resonated with anyone beyond you and your dog? (No offense, cat people, but cats are usually pretty indifferent to everything.)
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