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3 Components to Successful Marketing for RIAs

Added on May 2017 in Manage Your Practice
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Summary: The ‘rule of three’ is a writing principle that suggests that groups of three are very effective. I believe this is especially true when it comes to RIA marketing. From my experience, those RIAs that are most successful share three basic characteristics:

Six Personal Interactions to Help Build Client Trust

Added on May 2017 in Manage Your Practice
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Summary: “It’s refreshing to hear your research - empirical data that shows the impact of ‘trust’ on the advisor-client relationship. But it seems that we’re at a disadvantage as advisors because everyone, especially the affluent are so distrusting.” Perry explained with a concerned demeanor, and then asked, “What’s your advice on building trust?”

Cyberattack should prompt advisers to ask their IT professionals hard questions

Added on May 2017 in Manage Your Practice
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Summary: Advisory firm owners should be asking their information technology experts two important questions to protect their businesses from the "WannaCry" ransomware attack that hit more than 200,000 computers in 150 countries in recent days and from future cyberstrikes.

How to Get in the News as a Financial Advisor

Added on May 2017 in Manage Your Practice
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Summary: It was more than 15 years ago when I first started in the financial industry, and it’s certainly come a long way. In 2003, public relations was mostly unheard of within the industry. I remember an advisor telling me he’d consider public relations in his practice because he likes the public so much.

Financial Services Is Industry Most at Risk for a Mega-Cyberattack: AIG Survey

Added on May 2017 in Manage Your Practice
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Summary: In the nightmare scenario of a corporate cyberattack, the victim is not just one bank or power supply company but many attacked at the same time, and it could happen as early as this year, according to a new study from AIG.

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