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The Marketing Metrics That Really Matter for Advisors

Added on September 2017 in Manage Your Practice
3 visitors like this article | Viewed 514 times | 0 comment

Summary: Good data helps you build trust and credibility. It empowers you to convert leads to prospects, and prospects to happy clients. Bad data, on the other hand, does nothing but inflate your ego at best. At worst, it can blind you to pitfalls that have the potential to undermine your business’ success.

5 Steps to Get Great PR

Added on September 2017 in Manage Your Practice
4 visitors like this article | Viewed 530 times | 0 comment

Summary: Too often advisors do not try to get positive publicity. Often, it’s because they think it’s too hard to get PR on their own—that success requires hiring an expensive agency.

Cyberthieves Will Steal Anything

Added on August 2017 in Manage Your Practice
0 visitor like this article | Viewed 117 times | 0 comment

Summary: There’s no way around it. Cybersecurity is a never-ending process for both financial institutions and individual consumers.

Regulatory Considerations When Bringing On a New Advisor

Added on August 2017 in Manage Your Practice
0 visitor like this article | Viewed 154 times | 0 comment

Summary: If you own an investment advisory business, growth is a good problem to have. It can become such a big problem, however, that you may consider hiring another you — another financial advisor to help serve your existing clients and prospect for new ones. There are many legal and compliance considerations to keep in mind when doing so, the most salient of which are described below.

Automation: An effective way to enhance marketing success

Added on August 2017 in Manage Your Practice
0 visitor like this article | Viewed 117 times | 0 comment

Summary: Advisers today are busy. While having to manage a large book of client accounts, they also need to develop effective ways to drive new business. To do this, they may want to create and deliver content designed to educate investors and promote their services. Unfortunately, even when advisers have great content ideas and the best intentions to improve client communications, they don't have time to execute.

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