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The Rewards of Active Listening for Financial Advisers

From Wall Street Journal Online
Added on December 2014 in Manage Your Practice
1 visitor like this article | Viewed 60 times | 0 comment

Summary: “She said she made a lot of money, but didn’t feel like she could ever retire,” In their first meeting, Ms. Swanger paid close attention to statements like that, looking for ways to probe deeper and find the best way to help the woman. “When clients say something, you want it to click so you can say, ‘Here’s another opportunity.’

A magnet for millennials: How advisors can draw Gen Y clients

From CNBC
Added on December 2014 in Manage Your Practice
1 visitor like this article | Viewed 53 times | 0 comment

Summary: Millennials, also referred to as Generation Y, are those born from the 1980s through the early 2000s. Millennials are poised to inherit approximately $41 trillion from their baby boomer parents over the next 40 years, accounting for the single largest intergenerational wealth transfer in human history.

How Advisors Can Sell Without Being Pushy

From Think Advisor
Added on December 2014 in Manage Your Practice
1 visitor like this article | Viewed 73 times | 0 comment

Summary:Financial advisors’ discomfort with sales is often in inverse proportion to their ease with numbers, graphs and tables. To a professional seeking to provide expertise, and priding himself on his knowledge and competence, selling can feel unpleasantly self-assertive, yet sooner or later advisors recognize that revenue-generating actions must be taken. 

Most RIAs Spend 2% of Revenue on Marketing

From wealthmanagement.com
Added on December 2014 in Manage Your Practice
1 visitor like this article | Viewed 43 times | 0 comment

Summary: Registered investment advisor firms spend, on average, 2 percent of their total revenue on marketing and business development, excluding the cost of a marketing staff if they have one, according to the 2014 Fidelity RIA Benchmarking Study.

Fidelity Finds RIAs Seriously Lag in Marketing, Business Development

From Think Advisor
Added on December 2014 in Manage Your Practice
1 visitor like this article | Viewed 55 times | 0 comment

Summary: Findings from the 2014 Fidelity RIA Benchmarking Study, released Wednesday, showed that many firms recognized the need to improve their marketing and business development capabilities. 

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