Individualized marketing is about “the ability to build experiences with an individual on his or her channels of choice in a consistent, dynamic and engaging way."
Jennifer Connelly, JConnelly |
Summary: What if we understood them, not as a “target” or an “audience,” but as a millennial who splurges on a Starbucks latte every day on his way to work? Or as an anxiety-prone single parent who seeks tranquility at the gym in the mornings after dropping the kids off at school? Or maybe an entrepreneurial wizard who’s driven more by a need to overcome loneliness than a desire to create the next tech wonder?
Individualized marketing is about “the ability to build experiences with an individual on his or her channels of choice in a consistent, dynamic and engaging way."
Jennifer Connelly, JConnelly |
Your session has expired!
To continue, please log in again.
Your session is about to expire!
You will be logged off in seconds.
Do you want to continue your session?