Summary: Once you’ve published a white paper, will people read it? Not necessarily. All too often, I see firms place all their efforts into research, writing and designing without giving any thought to how they’re going to promote it.
 Consider your Centers of Influences (COIs) who have blogs and engage in content marketing to see if they’ll repost it. Often times, they’re looking for new and valuable information to share with their audience and your offer will be well received."Bill McGuire, Mamnaging Drector, WMMcGuire Marketing |
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