 Advisers don't need to have a niche to succeed. But if you pursue a specialized practice, dabbling is not an option; your business needs to be centered on that niche.”Julie Littlechild, founder, If Not Now Research. |
What constitutes a niche practice?
Julie Littlefield, February 2015
Summary: It is accepted wisdom that finding and focusing on a niche market is a good idea. Executing such a strategy is harder than it sounds, however. And if it isn't difficult, there's a reasonable chance you don't have a real niche strategy but a preference for certain types of clients (not that there's anything wrong with that).
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