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Glenn G. Kautt, CFP, EA, AIFA, vice chairman of Savant Capital Management.
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Summary: Goal setting can have a significant impact on your firm's future organization and success. Yet traditional, rational economic theory suggests goals should focus on relatively short-term strategies - specifically, those related to expanding your business in order to make more money. This concept is deeply ingrained in our capitalist system. Business goals that are too narrowly focused, however, or have too short a time frame can create impediments to becoming a great company. How should companies change their decision-making process to propel them to enduring success? Savant Capial Management has some suggestions.