Timely Reminder from 2008: Keep Track of FA-Client Comms

Summary: I think that the recession of 2007 to 2009 was a real time of learning for many financial advisors, myself included. We knew from our research that a 20% drop in the market would likely be followed by a corresponding bounce, and we employed multiple strategies to hold clients in place when they wanted to bolt from the market. Over that entire tumultuous period, we lost only one client — and that experience taught me some useful lessons that I still think about to this day