Summary: A social media strategy is the foundation of your firm's social media activities. It aligns day-to-day social networking tasks with objectives that support the overall business goals.The strategy doesn’t need to be complicated.
 Many social media experts suggest a posting ratio that is between 30/70 and 40/60. That means of 30–40% of activity is posting original content and 60–70% of activity is content sharing and interaction."Raime Merriman, director of product marketing, Smarsh. |
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