Summary: The person who can best communicate thoughts and feelings to an audience gets heard. For financial advisors, effective communication with prospects, clients, centers of influence and peers is critical. I have developed the Six Keys to Confident Presenting™ as a guideline for the best way to deliver a message to any audience.
 Before any presentation of material, identify the “Why?” and the desired outcome. Your desired outcome might be to inform, to sell, to persuade, to motivate, to get commitment or something else. There are many possible outcomes – figure out what your desired outcome is for this particular presentation with this particular audience before you finalize your presentation."Beverly Flaxington, The Collaborative
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