 It’s not about connecting with the right messenger as much as figuring out what the right message is for your firm. Everything else will follow.”Paul Tanner, Las Olas Capital Advisors. |
New Tech Offers Instant Access to Media Contacts
Murray Coleman | Financial Advisor IQ, August 2015
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Summary: Sure, arranging interviews and making sure follow-ups run smoothly can be irksome. But advisors who are experienced at cultivating close ties with journalists say it’s a process that can help to polish a firm’s image and separate them from the pack as thought leaders.
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