Summary: Your firm has a unique culture, whether you craft that culture intentionally or it arises on its own. In every business, transformative events imprint on employees, clients and vendors. The way you handle business decisions and how you treat each of these parties impacts your firm's culture—and casts you as either a mercenary or a missionary.
 Many firms with a mercenary culture thrive for the short term—but people often flee this environment because it emphasizes revenue production over all other values. The first and most important question to ask when assessing the culture you have created is simple.”Mark Tibergien, CEO, Pershing Advisor Solutions. |
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