 Social media isn't a silver bullet. It's a function of what the advisor is otherwise doing and how they want to use it in their communication plan."Mike White, chief marketing officer, Raymond James. |
How Advisors Should Explore the Social Media Universe
Jane Wollman Rusoff | Think Advisor, July 2015
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Summary: Luddites loathe it; old-school types dismiss it. George Clooney scorns it with a passion. Nevertheless, the digital phenomenon called social media is here to stay. And for a growing number of financial advisors, this 21st century networking technology is proving to be a godsend.
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