 Marketing communications must align with your sales process. Most firms waste time and money on materials that are never used, or are used ineffectively.”Beverly Flaxington, The Collaborative |
Getting Your Message Across
Eleanor O'Sullivan | Financial Advisor Magazine, January 2015
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Summary: Straightforward and accessible, Beverly D. Flaxington’s new book, The Pocket Guide to Sales for Financial Advisors is a concise exploration of how to improve sales and increase referrals.
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