 It goes back to what has always differentiated successful advisers: What is it you do that's so different that you can articulate better than everybody else? "George Tamer, managing director of strategic relationships,TD Ameritrade Institutional
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Summary: On the one hand, it can feel like received wisdom at this point that firms without a strong social presence are falling behind. But in the universe of Facebook, LinkedIn Twitter and others, it can be unclear how to form a social strategy and to what end.
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