Summary: You're an adviser, not a writer, right? Then why is it we seem to do so much writing these days? Whether it's writing a blog or an article, or preparing a presentation, we find ourselves having to communicate through the written word. Some advisers love it and others loathe it, but most advisers share one thing in common: They find it hard to write about themselves.
 Whether you devote a serious chunk of time to writing or work with an experienced copywriter, you can overcome the difficulties and create compelling content that speaks to prospects and clients, improves your online presence and effectively communicates your value proposition.”Craig Faulkner, CEO, FMG Suite. |
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