![]() Joel Bruckenstein, Financial Planning columnist and co-creator of Technology Tools for Today .
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Summary: Content marketing for advisors has changed quite a bit since the mid-1990s when I first became involved in personal financial planning. How do advisors get relevant content into the hands of clients and prospects? How do they track whether clients and prospects are reading the content? How do advisors encourage them to share the content with their circle of contacts?
![]() Joel Bruckenstein, Financial Planning columnist and co-creator of Technology Tools for Today .
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