Summary: Some of the best opportunities for a company to improve its value lie hidden in plain view. Again and again in our strategy work for professional services firms we encounter a common set of problems that weaken profits and rob firms of their competitive advantage. But these problems, if solved, can become powerful opportunities. Fixing these problems can create strategic advantage and improve a firm’s long-term performance and value.
 Don’t confuse longevity with enthusiasm. In fact, some long-term clients are locked into unsatisfying relationships with their service providers. They are unhappy with you and you may not even know it. Contractual obligations, inertia, or the hassle of finding a new vendor keeps these clients around. These relationships often require a lot of maintenance and reap low profits and damaging buzz."Lee Frederiksen
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