Summary: If your LinkedIn profile reads more like a resume, you're making a huge mistake -- especially if you're hoping to land new customers. But don't just take my word for it. I recently talked with Mike Derezin, Vice President of LinkedIn Sales Solutions (and therefore a guy perfectly placed to know what helps small businesses gain new customers and build stronger business relationships), about ways you can create the perfect LinkedIn profile.
 “As you build out your profile, make sure people can easily find a way to get in touch with you. You don't have to overdo it with tons of links to social media accounts, but you do want people to know that you are available and reachable.”Mike Derezin, Vice President, LinkedIn Sales Solutions
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