 Content marketing, public relations, speaking events are all great marketing opportunities. They’re also repeated activities which presents a great opportunity for continuous process improvement.”Bill McGuire, principal, WMMcGuire Marketing |
Summary: The old adage “Plan your work and work your plan” may be cliché but is often the difference between success and failure to execute your marketing goals. Start by defining very specific and measurable goals. Try to set short term and long term goals that are reasonable and achievable. Next, develop a strategy that details the tactics, resources, budget, and schedule.
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