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Advisors See Social Media Driving Client Acquisition, FPA Says

Added on December 2015 in Other Ideas
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Summary: Sixty-seven percent of advisors see a direct or indirect link between social media activity and acquiring new business, while 30 percent do not see any connection, FPA says. Advisors want to deliver thought leadership via social media, according to a study released Tuesday entitled Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media.

A Diversity Problem

Added on December 2015 in Other Ideas
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Summary: That lack of racial diversity among financial advisers has a growing cost for the profession and the people it serves. Advisory firms that don't adapt may miss out.

Advisors' Top Priority? Growth Trumps Tech, Scottrade Survey Finds

Added on December 2015 in Other Ideas
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Summary: Key findings of the 2015 Scottrade Advisor Services Study released today, which in August surveyed 373 RIAs online with at least $10 million in assets under management, asking where they would spend an “extra dollar” in their businesses.

Client Meetings Continue to Dominate in 10 Years, Advisors Say

Added on December 2015 in Other Ideas
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Summary: In-person meetings will continue to the be the dominant way advisors communicate with their clients in 10 years, according to SEI's 2025 prediction survey, with 58 percent of advisors saying that will remain their top way to work with clients. Video conferencing came in a distant second at 32 percent.

Advisers are texting, but are they compliant?

Added on December 2015 in Other Ideas
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Summary: Text messaging. We're all doing it. In a recent Pew Research Center study, researchers found that 97% of smartphone owners send text messages. Not only is text messaging easy to do from a mobile phone, it's a highly effective and efficient way to communicate — and financial services companies can't ignore it.

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