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Is writing a book worth advisers' time and money?

From OnWallStreet
Added on May 2017 in Other Ideas
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Summary: Advantage Media Group|ForbesBooks CEO Adam Witty said Wednesday at the FPA Retreat that actual book sales are beside the point. Rather, he argued, advisers gain authority, niche celebrity status and expertise through publishing, therefore attracting and retaining clients.

Breakaway adviser movement gains steam

From Financial Plannning
Added on April 2017 in Join an RIA
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Summary: [PODCAST] Has going independent become more attractive? Recruiters Mindy Diamond and Danny Sarch discuss in this podcast moderated by On Wall Street Senior Editor Andrew Welsh.

 

How to Let Your Clients Know You're 'Open for Business'

From WealthManagement.com
Added on April 2017 in Manage Your Practice
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Summary: How can you expect clients to refer if they don’t know your capacity to add new relationships or the types of clients you best serve? Having these types of conversations with clients can increase both the frequency and quality of unsolicited referrals.

Encourage financial literacy by speaking to clients' emotional priorities

From InvestmentNews
Added on April 2017 in Plan for the Future
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Summary: Despite its crucial importance, financial literacy continues to be an intimidating topic — not just for savers across the age spectrum, but for professionals who are in a position to help address the problem of financial illiteracy across the country. I've spoken with many financial advisers who would love to help teach financial skills in their own communities, but find it difficult to approach the subject in a way that will reach the audiences who need this education the most — namely young people, retirees and pre-retirees.

Advisors: Where Should You Start with Content Marketing?

From IRIS
Added on April 2017 in Other Ideas
0 visitor like this article | Viewed 92 times | 0 comment

Summary: Often advisors ask us, “How should I get started in marketing?” It’s a fair question. They just want to make sure they’re putting their time and resources in the right place.

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