Summary: Almost 10 years ago, I wrote about a serious issue for advisors that I humbly believed was not getting the attention it deserved: the lack of career paths for young advisors. In this article, I present for your consideration another major issue that the industry, and especially owner-advisors, must address or suffer the consequences: the lack of an integrated marketing approach to grow their firms in the 21st century.
 Those firms that don't kill the rainmaker mentality will be left behind, very similar to how we are seeing firms that don't have career tracks for young advisors being left behind today."Angie Herbers, Founder and Senior Consultant, Angie Herbers Inc. |
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