![]() Brian Walsh, Manager of Partner Relations, Advicent Solutions. |
Summary: t’s no secret—more client referrals mean better business. In fact, a 2010 report by The Oechsli Institute found that 54 percent of affluent clients surveyed had made their selection of financial adviser as the result of a personal introduction. However, many clients find being asked outright for referrals to be off-putting or overly aggressive. With an increasing emphasis being placed on garnering client referrals and gaining client trust, how do you generate one without jeopardizing the other?
![]() Brian Walsh, Manager of Partner Relations, Advicent Solutions. |
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