Summary: In the process, established and emerging robo-advisers have begun to mimic each other, either through similar features or by echoing statements ripping into their bigger competitors.
 When there was only one or two players to compare against traditional investing options, it was enough to be different. But now they have to tell a story about why they're going to be better suited to provide returns at a lower cost with better service." .”Lee Kowarski, vice president, Kasina |
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