 When you streamline your focus to the basic questions that a prospect asks, your website becomes a far more effective communication tool, working for both you and your soon-to-be new clients!”Kristin Harad |
The Only 5 Questions Your Website Needs to Answer
Kristin Harad | Kristin Harad, August 2017
Read the article online >Summary: I invite you to review your firm’s website through the eyes of that next client you would like to attract. Ask yourself, “Is the focus on us, or on the person with whom I want to engage?” Too often when I evaluate financial advisors’ websites, the story is all “About Us” right from the first word. You can forget about the S&P 500 charts, market summaries, calculators, and weather forecasts (really?!), too..
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