Summary: There was a common thread throughout the recent TD Ameritrade Institutional National LINC 2016 conference ‘Storytelling’. The art of ‘storytelling’ is an effective way many RIA firms are finding success in truly differentiating themselves and communicating their unique services and benefits.
 Advisors need to look beyond the surface of basic marketing materials, logos, visual identity, advertising and word of mouth and concentrate on what makes their firm memorable, such as the client experience, mission, values, and vision.”Joe Steuter, Peak Advisor Alliance
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