Summary: When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great place to start. It helps you find niche prospects, determine your connections to them, and helps you market to them.
 Do you have a niche? If not, want to create one? LinkedIn is a great place to start. Plus, you can take some of the same text you draft for your LinkedIn account and use it in promotional materials and your website.."Stephen Boswell is President of The Oechsli Institute and Kevin Nichols is the Chief Operating Officer for The Oechsli Institute |
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