Summary: The proliferation of social media websites and search engines have made it possible for niche financial advisors to succeed like never before, simply by creating content that demonstrates their expertise and allows prospects to find them. Yet this strategy works only if an advisor actually creates the content.
 Ultimately, the goal of creating your own editorial content calendar is to create an accountability mechanism for yourself. If you just plan to create content whenever you have a moment, you’ll never find the time to do it."Michael Kitces, partner and director of research at Pinnacle Advisory Group and publisher of the planning industry blog Nerd’s Eye View. |
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