 People want to read or listen to stories. They don't want to listen to advice. They don't want to be preached at. They want to listen to stories. So be a storyteller."Don Yaeger, author and speaker |
How financial advisers can write and promote a book
Brad Johnson | InvestmentNews, September 2016
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Summary: Writing a book can do big things for financial professionals. Books reinforce the credibility of the author and can help establish the author as a thought leader and authority figure in the eyes of potential clients, plus it gives you an invaluable marketing and lead generation tool.
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