 Being known for all the right reasons will help you attract, influence and retain the clients and business partners you want.”Rachel Staggs, SRS Coaching and Consulting |
Summary: You can quite easily see that others have endorsed their work and that they have the content to prove their status. If you have the knowledge but are unknown, have no endorsements or content to support your claims, you are not an expert. Some might claim to be an expert on their website, but sceptics see one-sided, what they call, ‘self-serving’ messages that lack credibility and are therefore not effective.
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