 You have to “communicate the reality of your character by acknowledging the stereotype” of planners."Ed Saxon, Academy Award-winning producer |
Summary: As planners, you are uniquely positioned to move peoples’ emotional stories with money from the horror genre to a genre that evokes more positive feelings. The way to do that is to help eradicate the stereotype of financial planners, embrace technology to help clients feel more comfortable, and to help clients see that life is full of problems and we need to anticipate and address them.
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