Summary: Sixty-seven percent of advisors see a direct or indirect link between social media activity and acquiring new business, while 30 percent do not see any connection, FPA says. Advisors want to deliver thought leadership via social media, according to a study released Tuesday entitled Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media.
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 In today’s fast-paced, technologically advanced world, advisors who are not embracing social media and more dynamic ways of engaging their clients and prospects are going to lag behind those practitioners and firms that are.”Edward W. Gjertsen II, President,Financial Plannin Associate (FPA) |
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