Summary: Common online habits and marketing strategies of advisers may be breaking all the digital rules without them even knowing it. Scott Steinberg, author of Netiquette Essentials, which was recently updated, said firms should avoid making these social media mistakes if they want to demonstrate proper digital manners.
 Most of the content that advisers post or share through social media should not include marketing messages. Posts should establish an adviser as a trusted source and thought leader. Think 60% original, 20% sharing others’ content and 20% with a subtle marketing plug."Scott Steinberg, author, Netiquette Essentials
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