Summary: In his book “The Hard Thing About Hard Things,” Silicon Valley entrepreneur Ben Horowitz discusses the hardest things about building and running a business. One of those “hard things” is that as the CEO or founder of a business, you know things that no one else knows, so you have a perspective that no one else has.
 There is no silver bullet to growing an advisory firm: owners need to use all of their knowledge, experience and vision to find the best next step. Most of all, they need to have the confidence in themselves to make those hard decisions—and to tweak them to make them successful."Angie Herbers, Co-Founder and Managing Partner, Kaleido Inc.
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