 “You don’t get to make up terms – the measure that corresponds to form ADV is assets under management. And for smaller firms, you can’t puff up your assets, whether you’re regulated by the state or the SEC.”Tom Giachetti, Stark & Stark |
When Should You Publicize AUA Over AUM?
Murray Coleman | Financial Advisor IQ, August 2016
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Summary: While still a mega-deal by most measures, another view lowers its size by nearly 39%. That’s due to the fact that Tiedemann’s publicized number counts assets under advisement. Using assets under management, however, the combo’s total falls to roughly $8 billion.
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