 A merger or acquisition is a significant event for both businesses, so take the time to craft a successful announcement campaign. A good rule of thumb is to start thinking about the campaign two to three months prior to the announcement.'Kristen Luke, president and chief executive,Wealth Management Marketing Inc, |
Announcing a Merger? You Need a Game Plan
Kristen Luke, president and chief executive,Wealth Management Marketing Inc, July 2014
Read the article online >Summary: Announcing a merger can be tricky, especially since there are many stakeholders who each need to receive the right message: employees, clients, prospects, referral partners/centers of influence, vendors, the community and the media. Your goal is to get each of these audiences excited about the change and address any fears they might have.
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