 You’ve got to be willing to live with the name.I’ve seen firms with made-up names or names that squish two words together. I’m just like, ‘I don’t know what that means."Kevin Reardon, Shakespeare Wealth Management |
Hardest thing RIA founders do? Name their practice
Marie Swift | OnWallStreet, July 2017
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Summary: Selecting a custodian, finding office real estate in three cities, choosing new reporting software ― those were easy tasks compared to the struggle of picking a name.
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